pick a flavor and follow it through the whole menu
One flavor, every line
Each First Family flavor runs across Fudge Rox, Suga Bark, SuGummies, GJelli, Hardtack, Trace Powder and, in season, Big Cheeze, Butter Up and Liquid Assets. Pick the flavor, then pick the form.
Can’t decide? The First Family Set puts all five in the line of your choice. It’s the box we send when someone asks what Sugabi tastes like.
Every First Family flavor, every form
Snickerdoodle puppy chow, brown butter and warm cinnamon, cozy enough to feel familiar until the ginger shows up.
Toasted pecan-praline hexagon, sorghum glaze baked to a low shine. The heaviest, richest cracker on the shelf.
Chocolate-fudge snack mix, dark cocoa and condensed milk with toasted pecan. The crowd flavor, gone first every time.
A near-black cocoa dome with a temper. Reads bitter, ends warm, and never survives the party.
Pale ivory, looks like a truce, tastes like cheesecake with a tang that bites back. Don't trust the color.
Near-black cocoa that reads bitter and ends warm, with a chili whisper that shows up a beat after you swallow.…
Soft-spoken soybean dome, roasted soybean and wild honey, earthy and low. The nice one who's clearly done this before.
Glossy and chocolate-dark, toasted pecan, a bourbon warmth and salt at the close. The stone the table empties first.
Pecan-praline drinking chocolate with sorghum depth. Rich, quiet, and the mug refills itself somehow.
Roasted-soybean drinking chocolate, toasty and honey-warm. The earthy mug that quietly becomes your favorite.
Vanilla-bean cheesecake snack mix. Pale, polite, powdered-sugar soft, and absolutely not as harmless as it looks.
Cocoa and cold-brew with a creamy warmth that tastes boozy and isn't. The grown-up stone, last one standing.
Drinking chocolate so dark it coats the spoon, with a late chili warmth that lands after the sip is gone.
Snickerdoodle drinking chocolate, brown butter and warm cinnamon, with a ginger kick waiting at the bottom of the mug.
Pale ivory bar that snaps into ten innocent-looking shards and tastes like cheesecake with teeth.
Slow-cooked caramel that's sweet on the first bite and watching you by the second. Amber, patient, gone fast.
A snickerdoodle bar you think you've met, ten shards of cinnamon with ginger and a cane-spiced heat hiding in back.
Glossy chocolate-fudge bar, ten dark shards with toasted pecan and a salt-and-bourbon close. The one that vanishes at parties.
Pale toasted-soybean shortbread hexagon, soy-tan rim, a drop of wild honey. Soft-spoken, deadly quiet.
Toasted pecan praline that's quiet and richer than it lets on. The stone that doesn't need to announce itself.
Mocha drinking chocolate with a zero-alcohol whiskey-cream warmth. The last mug of the night, grown and unbothered.
A near-black bar cut like a stone, snaps into ten dark shards, chili heat landing a beat after you swallow.
Glossy chocolate-fudge dome, dark cocoa and condensed milk, the crowd flavor that disappears first.
Cocoa and cold-brew coffee puppy chow with a zero-alcohol whiskey-cream warmth. The grown-up pouch for the end of the night.
Salted-caramel bar cut like a gem, snaps into ten amber shards that go from sweet to watchful fast.
Near-black cocoa and toasted-black-sesame hexagon, crackled with black lava salt. Bitter, salty, dark on purpose.
Salted-caramel drinking chocolate, thick and burnt-sugar sweet, that goes down easy and keeps an eye on the mug.
Toasted-pecan praline snack mix with sorghum depth. Quiet, rich, and gone before you offer anyone a second handful.
Cultured-butter hexagon worked with cocoa and cold-brew, a cream-liqueur note, bourbon vanilla. Milk-coffee tan, last one standing.
Salted-caramel puppy chow with burnt-sugar crackle. Sweet the second it lands, watching you the second after.
Roasted-soybean bar, ten soft-tan shards, earthy and honeyed, built to convert the chocolate loyalists.
Pecan-praline bar cut like a stone, ten quiet amber shards richer than anything working this hard to seem humble.
Vanilla-bean cheesecake in a mug. Pale, creamy, deceptively mild, and richer than it has any right to be.
Pecan praline dome, rich and quiet. The kind of money that never raises its voice.
Snickerdoodle warmth you think you know, with ginger and a spiced-cinnamon heat in the back room. Familiar, then not.
Salted caramel dome that smiles first and watches you second. Sweet, then suspiciously patient.
Salted-caramel hexagon with a glassy burnt-sugar shard baked in, cold-smoked salt. Two snaps in one bite.
Snickerdoodle dome, familiar at the door, different in the back room. Brown butter and a dark cinnamon heat.
Fudgy drinking chocolate, dark cocoa and condensed milk with toasted pecan. The crowd mug nobody turns down.
Roasted soybean and honey, soft-spoken and earthy, the one that ambushes people who swore they wanted chocolate.
Vanilla-bean shortbread flecked with real seed, graham-gold rim, a drop of wild honey. A cheesecake slice laid flat.
Grown-up cream-and-coffee dome, cocoa and cold-brew, whiskey-cream warmth with zero alcohol. The one you save for after the kids are…
Cocoa-and-cold-brew bar, ten milk-coffee shards with a creamy warmth that tastes boozy and keeps you up besides.
Brown-butter hexagon rolled in warm cinnamon-sugar, a sassafras whisper, sugar-crystal sparkle. The one you order without thinking.
Dark-cocoa fudge hexagon, condensed-milk sweetness, toasted pecan, a bourbon note. Rich, glossy, moves fast.
Roasted-soybean puppy chow, toasty and honey-soft. The earthy one that sneaks up on everybody.
Triple cocoa and smoked cacao dredged soft in powdered sugar, with a chili whisper that only shows up after you…