pick a flavor and follow it through the whole menu
One flavor, every line
Each First Family flavor runs across Fudge Rox, Suga Bark, SuGummies, GJelli, Hardtack, Trace Powder and, in season, Big Cheeze, Butter Up and Liquid Assets. Pick the flavor, then pick the form.
Can’t decide? The First Family Set puts all five in the line of your choice. It’s the box we send when someone asks what Sugabi tastes like.
Every First Family flavor, every form
Cultured-butter hexagon worked with cocoa and cold-brew, a cream-liqueur note, bourbon vanilla. Milk-coffee tan, last one standing.
Pecan praline dome, rich and quiet. The kind of money that never raises its voice.
A snickerdoodle bar you think you've met, ten shards of cinnamon with ginger and a cane-spiced heat hiding in back.
Snickerdoodle warmth you think you know, with ginger and a spiced-cinnamon heat in the back room. Familiar, then not.
Near-black cocoa and toasted-black-sesame hexagon, crackled with black lava salt. Bitter, salty, dark on purpose.
Salted caramel dome that smiles first and watches you second. Sweet, then suspiciously patient.
Pale ivory, looks like a truce, tastes like cheesecake with a tang that bites back. Don't trust the color.
Grown-up cream-and-coffee dome, cocoa and cold-brew, whiskey-cream warmth with zero alcohol. The one you save for after the kids are…
Toasted pecan praline that's quiet and richer than it lets on. The stone that doesn't need to announce itself.
Vanilla-bean shortbread flecked with real seed, graham-gold rim, a drop of wild honey. A cheesecake slice laid flat.
Fudgy drinking chocolate, dark cocoa and condensed milk with toasted pecan. The crowd mug nobody turns down.
Triple cocoa and smoked cacao dredged soft in powdered sugar, with a chili whisper that only shows up after you…
Vanilla-bean cheesecake in a mug. Pale, creamy, deceptively mild, and richer than it has any right to be.
Near-black cocoa that reads bitter and ends warm, with a chili whisper that shows up a beat after you swallow.…
Roasted-soybean drinking chocolate, toasty and honey-warm. The earthy mug that quietly becomes your favorite.
A near-black bar cut like a stone, snaps into ten dark shards, chili heat landing a beat after you swallow.
Drinking chocolate so dark it coats the spoon, with a late chili warmth that lands after the sip is gone.
Soft-spoken soybean dome, roasted soybean and wild honey, earthy and low. The nice one who's clearly done this before.
Pecan-praline drinking chocolate with sorghum depth. Rich, quiet, and the mug refills itself somehow.
Roasted-soybean bar, ten soft-tan shards, earthy and honeyed, built to convert the chocolate loyalists.
Cocoa and cold-brew with a creamy warmth that tastes boozy and isn't. The grown-up stone, last one standing.
Brown-butter hexagon rolled in warm cinnamon-sugar, a sassafras whisper, sugar-crystal sparkle. The one you order without thinking.
Salted-caramel hexagon with a glassy burnt-sugar shard baked in, cold-smoked salt. Two snaps in one bite.
Salted-caramel drinking chocolate, thick and burnt-sugar sweet, that goes down easy and keeps an eye on the mug.
Cocoa and cold-brew coffee puppy chow with a zero-alcohol whiskey-cream warmth. The grown-up pouch for the end of the night.
Slow-cooked caramel that's sweet on the first bite and watching you by the second. Amber, patient, gone fast.
Snickerdoodle dome, familiar at the door, different in the back room. Brown butter and a dark cinnamon heat.
A near-black cocoa dome with a temper. Reads bitter, ends warm, and never survives the party.
Pale toasted-soybean shortbread hexagon, soy-tan rim, a drop of wild honey. Soft-spoken, deadly quiet.
Mocha drinking chocolate with a zero-alcohol whiskey-cream warmth. The last mug of the night, grown and unbothered.
Roasted soybean and honey, soft-spoken and earthy, the one that ambushes people who swore they wanted chocolate.
Glossy and chocolate-dark, toasted pecan, a bourbon warmth and salt at the close. The stone the table empties first.
Cocoa-and-cold-brew bar, ten milk-coffee shards with a creamy warmth that tastes boozy and keeps you up besides.
Pecan-praline bar cut like a stone, ten quiet amber shards richer than anything working this hard to seem humble.
Snickerdoodle drinking chocolate, brown butter and warm cinnamon, with a ginger kick waiting at the bottom of the mug.
Salted-caramel bar cut like a gem, snaps into ten amber shards that go from sweet to watchful fast.
Dark-cocoa fudge hexagon, condensed-milk sweetness, toasted pecan, a bourbon note. Rich, glossy, moves fast.
Toasted pecan-praline hexagon, sorghum glaze baked to a low shine. The heaviest, richest cracker on the shelf.
Glossy chocolate-fudge bar, ten dark shards with toasted pecan and a salt-and-bourbon close. The one that vanishes at parties.
Glossy chocolate-fudge dome, dark cocoa and condensed milk, the crowd flavor that disappears first.
Chocolate-fudge snack mix, dark cocoa and condensed milk with toasted pecan. The crowd flavor, gone first every time.
Pale ivory bar that snaps into ten innocent-looking shards and tastes like cheesecake with teeth.
Salted-caramel puppy chow with burnt-sugar crackle. Sweet the second it lands, watching you the second after.
Vanilla-bean cheesecake snack mix. Pale, polite, powdered-sugar soft, and absolutely not as harmless as it looks.
Roasted-soybean puppy chow, toasty and honey-soft. The earthy one that sneaks up on everybody.
Snickerdoodle puppy chow, brown butter and warm cinnamon, cozy enough to feel familiar until the ginger shows up.
Toasted-pecan praline snack mix with sorghum depth. Quiet, rich, and gone before you offer anyone a second handful.